The marketing world is progressing from rational market towards an emotional market and even to the extend of spiritual market. In rational marke, customers buy products and services with rational thoughts (such as function and price), while in an emotional market, customers use their emotional thoughts (such as personal taste, prestige, self image). A customer in spiritual market starts to consider values (such as right or wrong, halal or haram). Perhaps this trend is what drives the rapid development of the sharia (Islamic based business) market.
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